Building Your Moodboard
A short guide to making a moodboard that actually helps me photograph your wedding the way you're imagining it.
Getting Started.
Most couples send me a Pinterest board full of wedding photos. I get it… it's the obvious move. But here's the thing: if your moodboard looks like every other couple's moodboard, your wedding photos will look like every other couple's wedding photos.
What I'm asking you to build is different. It's not a wedding aesthetic board, it's a taste board. A collection of images, references, and feelings that show me how you two see the world. That's what I shoot from. This is how every shoot I do begins, and the couples who do it well end up with photos that actually feel like them.
This exercise is most useful for couples who already think visually. If that's you two, lean in. If it's not, that's completely fine too. Just send me five images and a few sentences. The point is to give me a window into how you see, not to pass a test.
What to include.
Aim for 20–40 images. Each one should make you feel something specific, not just look pretty.
Pull from anywhere except wedding photography. Film stills, fashion editorials, fine art photography, paintings, interior design, architecture, personal photos from your own life. A texture, a colour, a pattern, a brand. Anything honest.
The unifying question for everything you add: "Does this make me feel something specific?" If yes, put it in. If it's just pretty, keep it out.
Keep this in mind as you curate.
What's the dominant mood? (warm, cool, soft, sharp, dreamy, grounded, quiet, full of energy)
What's the color story? (saturated and rich, muted and earthy, warm neutrals, cool whites)
What's the energy level? (still and contemplative, joyful and chaotic, somewhere specific in between)
What time of day does it feel like? (golden hour, blue hour, midday, indoor lamplight)
What does the air feel like? (heavy and warm, crisp and cold, charged, calm)
You don't need to write the answers down. Just hold the questions while you curate. The board itself will answer them.
How to send it.
Pinterest, Are.na, or a Google Doc with embedded images… whichever's easiest. Send the link when it's ready, and if we end up working together, this becomes the foundation for everything we shoot.